As part of a move to strengthen its position within the UK, in 2002 Thorsman merged its operation with JoJo (UK) Ltd to form a new company, Jo-el Electric Ltd . With Thorsman’s strength in the professional marketplace and JOJO’s position in the Consumer market, the new company is one of the major suppliers of electrical goods in the UK.
With Retailers and Distributors moving ever closer to operating on a pan-European basis, JO-EL Electric is committed to achieving a leading position in every major market within Europe. JO-EL Electric has 5 operations, located in Denmark, Sweden, Finland and the UK.
JO-EL Electric is part of Schneider Electric, a world leader in the manufacture of domestic and commercial equipment for electrical distribution.
For more information, please contact JO-EL Electric on the telephone number above or send us an e-mail at uksales@jo-el.co.uk
Distributor Announcement
JO-EL Electric Limited merges with Schneider Electric UK
2006 sees significant changes for JO-EL Electric. For the last 6 years, JO-EL has operated autonomously within Schneider Electric. However, in this fast-paced market, organisations need to be leaner and more dynamic, shifting with the ever-changing trends of the market. With this in mind, JO-EL and Schneider have conducted a review of the JO-EL business with the aim of consolidating and capitalising on any synergies with Schneider. It has been concluded that merging the JO-EL business into the Schneider operation will be the most effective means of building firm foundations for future business.
During the 2nd Quarter of 2006, JO-EL relocated to the Schneider Head Office in Telford, Shropshire.
The Thorsman and Jo-Jo brands are an ideal fit to integrate with Schneider Electric. By combining Schneider's Square D consumer units and Clipsal accessories with the Fixings and Electrical products from Thorsman and JoJo, the distributor can now benefit from a comprehensive offer from a single source.
Also, the Schneider award-winning Telford logistics centre of excellence is recognised as the clear market leader in terms of on time delivery.
Schneider Electric will maintain a separate sales force, sales office and distributor policy for JO-EL. We would however like to take the opportunity to detail below the future benefits to you from this change.
- A high level of on-time delivery performance
- The ability to consolidate orders
- A greater range of products delivered from one centre
- Access to e-trading facilities through our My Schneider Electric portal
- Increased levels of support from the larger team at Telford
